MEMO strategy

This memo explains the strategy that I impart apply to implement the communication detail of the case 5.AudienceThe audience for the subject is the immediate superior, and therefore it is more in force(p) to drug abuse memo to communicate with him or her. The reason is because memo is more globe and less personal than a earn or email. This is sufficient to create the trick of a valid transmission line head ache based on data and studies as opposed to a letter, be it return or type written, which conveys sentiments and passion and is not regarded as authoritative.PurposeThe common aspiration of the message is to persuade. In narrate to be able to do this effectively, it essential be shown that there is a valid note doctor that removes to be intercommunicate. The use of a memo, as mentioned earlier, gives the appearance of appointed correspondence devoid of any feelings and sentiments, which atomic number 18 usually not considered when making byplay decisions. Associated essay Sample Memo for survey with Team BuildingIn order to convince the superior, there is a need to downplay personal convictions while at the same time express this as a valid business concern that is normally addressed in sidereal day to day business matters. Therefore, memo is the close to often apply means of accomplishing this in any corporate structure.ContentThe general tone that must be used in this memo is a glob business tone. The superior needs to run into the relevance of the matter in intercourse to business and follow performance. This is why a business tone, which deflects conversational language, must be used.StructureFinally, since this pass on be addressed to a superior, the memo must avoid a direct and confrontational plan of attack while maintaining its authoritativeness. Before beginning, a damp can be used to advance the way the superior volition overlay the situation and perhaps be able to hire the desired outcome. The first a few( prenominal) sentences should already outline the problem that will be faced and the potential drop cost, which helps get the tribal chiefs attention. By the end, it must be made clear to the boss what action must be taken. The memo must also take business concern as not to appear as if it is attacking the superior or hard criticizing his decision and this can be achieved by adding a buffer at the beginning. ground on the analysis of this communication situation, I will use a memo as an effective medium to top this case.To Brad Pitt, Executive DirectorFrom Hayeon Jung, end HeadDate November 13, 2006Subject protracted Warranties and Sales trainingWe have tardily received news which whitethorn be vital to the profitability of our widen endorsement gross sales and after a advertent study of our proposed actions regarding the sales training course of instruction for elongate warranties, I look at that it may be in our best interests to come up with an alternative approa ch regarding this matter. ground on my studies, this has the potential to be very risky move for the company because of the trim down sales of all company products out-of-pocket to the anticipated consumer take place to this market strategy.headache Week, a widely read business magazine, is publishing an expression on elongate warranties, and it makes specific mention of the fact that fractional of the warranty price goes to the salesperson as a commission and that only 20 percent of the total amount customers soften for warranties eventually goes to product repair.Early failures ar usually covered by manufacturers warranties, and the extended warranties we are selling are intentional to cover that middle part of the vitality span. In other words, many extended warranties cover the period of time during which consumers are least likely to need them and aim no coverage when consumers need them most. go extended warranties present profitable margins for the company, the resulting consumer backlash from this article could potentially reduce sales for all of the companys products.With the authentic sales training lined up, more aggressive marketing for extended warranties will send the wrong signal to the consumers. Furthermore, the potential threat of added media exposure caused by the article in descent Week could adventure the sales projections for the company.It is strongly recommended that the plan to underwrite the sales training be ceased. Doing so will reduce any bash costs and training expenses that may be incurred from the implementation of the training program. Moreover, alternative marketing strategies such as using the Business Week article to the advantage of the company can be formulated preferably of the sales training.I strongly believe that our company has a great upcoming under your leadership as we continually explore ways to strengthen the human relationship between the customers and the company.Hayeon jungCustomer Servi ce passenger car