The difference between chinese and british consumer behaviour on Literature review

The difference between chinese and british consumer behaviour on coffee consumption - Literature review Example The literature review will give information on how the attitudes affect consumer behaviour. It will investigate the actual and post purchase behaviours where it will include information such as where and how coffee is purchased in the two countries. It will also explain about the factors that affect the post purchase behaviour of the consumers. The literature review will describe the coffee shop atmosphere and how it will influence consumer behaviour. Other models of consumer behaviour will also be discussed under this topic. Consumer behaviour on coffee consumption in China Gillespie, Jeannet and Hennessey have argued that coffee consumption depends on the consumer income. Starbucks gave coffee market in China a priority as it believed in Chinese youth consumers. Coffee sales have increased and shown a positive growth. Starbucks has improved its marketing strategies by reducing coffee prices. The writers have stated that coffee is mostly consumed by elite consumers, tourists and exp atriates as they are the most targeted group by the coffee operators. They influence other consumer to have a coffee preference. Consumers that are attracted or like the luxury products tend to consume more coffee than other consumers. Increase in consumption level has lead to increase in coffee stores in the country who are competing amongst themselves (Gillespie, Jeannet, & Hennessey, 2010). Nagel has also argued that Starbuck has helped to increase coffee preference in China. An increase in coffee consumption has been experienced in the large cities such as Hong Kong, Beijing and Shanghai. These cities have been flexible enough to adapt western culture such as coffee drinking, due to the attraction of the western lifestyle. The Chinese in the big cities have changed their consumer behaviour due to the influence of different cultures and westernisation. The growth of coffee consumption in some cities has been affected by the government and the Chinese traditions. Nagel also believ es that consumer behaviour among the Chinese youth have changed towards coffee consumption. They have accepted the coffee culture and its associated lifestyle. They now prefer premium coffee and they are drinking grounded coffee, due to its sweet smell compared to instant coffee. Nagel also complements that coffee consumption in China is seen to be a luxurious lifestyle, due to its exceedingly high cost. He concludes that the coffee consumption in China is increasing especially among the youth who grew after culture revolution (Nagel, 2008). Zinzius has states that China has been a tea drinking country but it has slowly adapted coffee drinking culture. This has been greatly influenced by the coffee shop atmosphere. Coffee consumption in China is quite low as many have not adapted to its bitter taste. Others complain that it is keeping them awake till late in the night. Starbucks is one of the companies that have affected the consumer behaviour on coffee consumption in China. The com pany has opened stores that increased coffee consumption and has targeted the youth such as students, young managers and employees. Despite the coffee being expensive, the consumers prefer coffee shops to tea shops as they are mostly filled with smoke and a lot of noise. The tea shops are mostly dominated by the adult population. The company has also offered training in coffee classes to enlighten them

Problem Set Essay Example | Topics and Well Written Essays - 1000 words - 3

Problem Set - Essay Example As a result, those suffering from various genetic and chronic illnesses that they cannot control, no longer have to get involved in high risk pools that are expensive and ineffective. An individual with this cover will never have to entirely forego the health cover and services that are so much needed. It is because of this reason that experts explain that not all pre-existing conditions are serious such as is the case with cancer, diabetes or kidney complications. They also believe that the purchase of this cover will help patients obtain medical services in less expensive ways hence a stress-reduced medical process. Moreover, they will be assured of the services whenever they require them. 2. The pluralist approach to policy making differs from the policy analysis approach of class and elites in the sense that the former does not contain any stratification as is the case in the latter approach. Therefore, politics play a major part in the policy process where the mass and the under structure government are coerced into policy making. Unlike in elite and class approaches, which are based on disparities pluralist approach is conducted by members with common interests hence the beneficial use of politics. b). With this, attempts can be made to apply it in the address of national debt and deficit by bringing about equitable distribution of wealth. Due to the lack of coercion on the government, tax systems will be used to promote equality. The government will no longer be influenced by the elites in the society. These efforts will also include the reduction in budget spending by the congress. It is because the pressure upon them to maintain their programs, resources and positions will be reduced. Since it is the groups that influence the political systems, they can manage to transform the spending programs into firmly established and entitled programs. Members of the representatives can additionally prevent the influence of elite groups towards the